"Center of Excellence "
Name of the Programme: - MMS Centre of Excellence (COE) in Finance & Marketing
Nature of the Programme: - MMS COE (Centre of Excellence) is a 2 year Full time super
specialization Degree course of University of Mumbai. This Programme resembles the nature
of honours programme.
A learner for being eligible for admission into the Post Graduate Programme i.e MMS Centre
of Excellence (COE) shall have passed the Bachelor’s degree examination of this university
or any other university recognized as equivalent thereto with a minimum of 50% marks.
Besides, the learner should have cleared the prescribed entrance test MH – CET conducted by
the Directorate of Technical Education (DTE) Government of Maharashtra or any other
entrance test approved by the regulatory authorities/University of Mumbai.
Many institutions/colleges are conducting MMS course in Mumbai with varying in
take of students every year.
It is revealed in the survey conducted, that only 18% of students have secured placement
offers. The Economic slowdown combined with investors apathy have led to drying up of
employment opportunities. B – Schools hence have been are struggling to find placements for
its students. Salary packages of B – School graduates have come down by 50% – 55%
compared to previous years. The main objective of B – Schools is to provide quality
education and make them employable rather than employed.
The future economy shall be knowledge-based. Acquisition, augmentation and development
of knowledge and industry oriented skill sets hence is a pre – requisite for employment. The
curriculum of MMS Centre of Excellence in Finance and MMS Centre of Excellence in
Marketing are developed considering the current industry needs based on their skill sets,
needs of new business. This course also endeavours to align the programme structure and
course curriculum with student aspirations and corporate expectations.
In the era of information, corporates are increasingly demanding professionals with in – depth
and exhaustive knowledge in a specific domain. This has led to the advent of super
specializations. The prime objective behind the endeavour to establish COE is to create
conduits which can act as feeders of employable professionals to industry by imparting
focused and dedicated training to job aspirants in multiple domains of super specializations
For establishment of COE it is imperative that aspiring educational institutes forge linkages
with the industry to enhance interaction between corporate professionals and academia for
imparting need based skill oriented quality education. This would enhance the employment
opportunities as companies which collaborate with the institutes for COE can train their
students from industry perspective and subsequently absorb them as trainees into their own
Pre requisites for Management institutes to become MMS COE i.e Master of
Management Studies – Centre of Excellence (MMS – COE)
1) Minimum two batches of regular Master of Mangement Studies (MMS) course under
Mumbai University should have graduated.
2) The institute should have basic infrastructure facilities such as dedicated classrooms
with projector, white board, microphone, speakers and video conference equipment.
The classroom shall have facilities for a server and a minimum 30 desktop computers
in the ratio of one for two students.
3) The institute should have linkages established with industry to collaborate through
sponsorship arrangements to transform itself into Centre of Excellence (COE)
4) The sponsoring company/firm should be willing to provide support services needed
by the institute to train its students such as software packages, training equipment and
library support facilities to the institute being sponsored for COE.
5) The institute should be able to place COE students for Summer Internship and/or
Final Internship leading to placement in the sponsored industry or in a similarly
placed industrial units.
Faculty Students Ratio
While the faculty students ratio of 1:15 is maintained, the staffing pattern for appointment of
faculty for all the Management programmes be modified. i.e 50% Full time faculty, 50%
industry experts as visiting faculty be made applicable from the academic year 2014 – 15.
Institutes should attract more people with industry experience to participate in this
programme. To attract industry experts into teaching, they be designated similar to full time
faculty based on their industry experience as is noticed in the parallel practice at NCC Units.
A person having 15 years or more Industry Experience holding a senior supervisory position
be designated as Hon. Professor & a person with 10 years or more industry experience
holding a senior supervisory position be designated as Hon. Associate. Professor & a person
having minimum 05 years of industry experience at a supervisory position be designated as
Hon. Assistant Professor.
Teachers are expected to impart knowledge through new and innovative pedagogical
approaches. Some of these techniques are: -
Reading, Group Discussions, Lectures, Role plays, Field Work, Workshops, Counseling
Sessions, Watching Educational and Informative Videos, Assignments, Quizzes, Tests, Live
Projects, Case Studies, Presentations, Simulations, Industrial Visits, Participation in academic
and extra – curricular activities, inculcation of industry specific skills and training &
Need for Introduction of Centre of Excellence MMS (COE)
The Current Scenario
Changing global facets of businesses and economies
Dynamism in industry practices and evolution of technology
Emergence of new businesses and business practices
Thrust on Application oriented and experiential learning
Expectations of Key stakeholders viz. students, industry and academicians
This has led to
1) Emergence of Novel Competencies and Skills
Jobs that exist today did not exist 3 or 4 years ago. The direct linkage of the industry
practices to the structure and detailed contents in terms of Skills, Knowledge, Attitude and
Approach mandated the need for up gradation and restructuring of the course structure and
2) Transformation of the Learners mindset
The psychological profile, learning style and outlook towards higher education has undergone
a change due to explosion of information and abundance of knowledge. New and innovative
methods of evaluation and application are the need of the hour.
3) Demand for Application oriented and Experiential Learning
Management Education has to transcend beyond the realms of classrooms and focus on
interactive, experiential learning. There is a pressing need to inculcate application oriented
thinking and practical approach based on sound knowledge of management theories,
principles and concepts.
The MMS COE programme prepares a student for a career in diverse sectors nationally as
well as globally. The COE programme facilitates absorption & application of knowledge in
theory and practice across multiple functional areas of management through industry –
institute linkages and enables students to adopt an integrated approach towards real life
situations and circumstances.
The Objectives of Centre of Excellence MMS (COE) are: -
Enable students to concentrate on goals tailored to career.
Incorporate some flexibility for institutes to teach new and contemporary curriculum
for greater employability of their students.
Make the course attractive for large no of students to super specialize in domains of
Finance viz. Banking, Corporate Finance & Financial Services and in domains of
Marketing viz. Media, Retail and Services
The goal is aimed at to imbibe and enhance the following skill sets
i) Exposure to Global talents
ii) Application of technology and enhancement of technological skills
iii) Peer based learning and team work
iv) Experiential Learning (Learning by Action and Application)
Structure of the MMS COE Curriculum
The MMS COE Course would consist of four semesters with one live project of two
months at the end of the second semester and an internship of four months during the
final semester leading to the industry oriented project/dissertation
The essence of this structure is to encourage students to “think like a mountain”, starting
with a broad canvas to assimilate knowledge from all facets of management and meticulously
move towards acquisition and practice of excellence in a specific and desired domain of
1) Foundation course is the first step taken towards the foothills of the mountain in
the journey towards perfection. Foundation course is offered in first two weeks of
the commencement to acquaint with the basics of the course as a bridge course meant
for students not exposed to management subjects earlier. All students will be
evaluated at the end of each foundation course through objective on line testing.
Foundation course shall focus on core competence courses viz – Economics,
Statistics, Financial Accounting, Communication and Basic computer literacy.
2) The first semester is the foothill, where the odyssey begins. A common base of
knowledge essential for all management professionals. The first semester shall be a
common semester consisting of eight subjects.
3) Having cleared the foothills, students in the second semester endeavour to attain
further skill sets through an integrated frame work, which guides them towards their
desired field through introduction of specialisation subjects. The second semester
would consist of eight subjects with prime thrust on super specializations in the areas
of finance and marketing.
4) Students are required to undertake a live Project/Assignment after the second
semester with an organization in the month of May & June and submit the summer
internship project report after the due completion of the Project/Assignment. This
marks the conquest of a milestone.
5) In the third and fourth semesters, students venture further into realm of specific
management functions charting a path towards super specialization and
The third semester would consist of eight subjects and the fourth semester would
consist of six subjects.
6) In the final leg of their journey known as “Culmination”, students would have to
pursue an internship of four months during the fourth semester. Students shall pursue
the internship by working with an organization on week days i.e Monday to Friday
and shall attend lectures on weekends i.e Saturday and Sunday. Through this
arrangement students shall acquire conceptual knowledge and put it into practice in
the industry as part of experiential learning.
At the end of the internship, students have to submit a final report on their internship
along with the certificate of completion from the organization containing the details of
areas where they have acquired hands on experience in the organization.
Throughout the course, students work towards mastery of fundamentals in
management and domain expertise in a specific field through a challenging, dynamic
and rigorous curriculum.